Retailers are constantly looking for innovative strategies to help improve their businesses. This is evident as topics around analytics, mobile and promotions were the most-viewed webinars, white papers and E-books for the Retail TouchPoints audience of more than 23,000 retail executives during the first half of 2012.
Within these content pieces and presentations, merchants have learned that they must embrace innovative ways to create a cohesive multichannel shopping experience. By implementing mobile marketing strategies that feature SMS and QR codes, retailers can deliver valuable product information to consumers while they shop. In fact, a majority (74%) of shoppers conducting product research on their smartphones complete the purchase, according to a recent Google study.
But, with so many choices around how to connect with shoppers, retailers often face a channel disconnect. Today, brick-and-mortar retailers and online retailers alike are utilizing deals to combat this multichannel mishap. Since 2004, searches for coupons and deals have increased 300%.
Most (40%) of retailers said changing customer expectations is one of the most difficult external challenges to combat within the next three years, according to a recent Retail TouchPoints study sponsored by Junctions Solutions. As consumer demands continue to shift, retailers will need to focus on two key strategies to help improve customer interaction: 1) enhancements to CRM programs; and 2) analysis of customer feedback.
These and other insights can be found within the Retail TouchPoints library of white papers and E-books.
Using mobile technology to improve customer engagement was a key theme for the top 5 most-viewed webinars. With mobile insights from Forrester, Raymark and RSR Research analysts, these presentations have helped retailers dissect the minds of today’s demanding shoppers while learning how to better meet their expectations.