Retailers want to learn about the latest technology innovations and find out which retailers are implementing strategies around those innovations. When Retail TouchPoints (RTP) published the Top 20 ArticlesOf 2011 in December, articles receiving the most views were case studies featuring success stories from leading retailers. This remains true as RTP takes a look at the top stories for 2012, through mid-July.
Case studies covering Benjamin Moore and David’s Bridal reached the top 10 in 2012, along with a few topics that around technology innovations including gamification, mobile technology and social commerce. Additionally, articles that forecast retail trends in social, location-based and mobile marketing, also known as SoLoMo, were popular.