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Retail TouchPoints Top 20 Articles of 2011: Mobile & Social, Retailer Case Studies Receive Most Views

  • Written by Fatima D. Lora


topofyr2011As 2011 comes to an end, Retail TouchPoints would like to share insights into the top 20 most viewed articles this year. It came as no surprise that a majority of the articles viewed this year were case studies featuring success stories from leading retailers. Based on the articles receiving the most clicks, retail executives are looking to learn from their peers. Additionally, two of the hot-button topics in 2011 were mobile technology and social commerce.

Through the use of exclusive projects such as the first annual Nex-Gen Retail Awards Report, Customer Loyalty Report and the 2011 Holiday Outlook, Retail TouchPoints was able to highlight current retail trends and point SMBs into the right direction with inexpensive ways to combat the competition. The Nex-Gen Retail Awards Report honored 10 companies that showcased innovative solutions at the 2011 National Retail Federation (NRF) Annual Convention. The innovative solutions profiled in the report included 10 categories: social media; in-store marketing; inventory management; store intelligence; mobile technology; customer engagement; point of sale; analytics; store operations; and cross-channel.

In a challenging economy retailers are struggling to turn shoppers into brand advocates. With that in mind, customer loyalty was a hot topic in 2011. Retailers are working to  create a seamless customer experience throughout the mobile and social world. Nikki Baird, RSR Research Retail Managing Partner, acknowledged this current trend and offered predictions for the upcoming year. “So far, online and store have been the dominant channel, but we're seeing huge growth in mobile,” Baird said. “According to our research, the number of retailers offering something via the mobile channel — whether just information or full commerce capabilities — is going to double in the next 12 to 18 months.”

Before the start of the holiday shopping season, Retail TouchPoints presented the 2011 Holiday Outlook in order to help retailers prepare for the challenges ahead. With retailer case studies from Coach, JCPenney, Kirkland’s and RadioShack, readers were able to learn about best practices in social, mobile and in-store strategies to meet the needs of the multi-channel consumer. Honing in on inventory strategies that serve new consumer habits for the holiday season, Paula Rosenblum, Managing Partner at RSR, predicted electronic gadgets such as 3-D televisions, digital cameras and the iPhone 4S — which was recently noted as the most purchased smartphone. “Also, I think the luxury market is going to be strong,” she said. “I think we’ll see high-end department stores doing well, jewelry and watches going strong and a ‘forever-type’ message around jewelry.”

The top articles also included viewpoints from industry executives from companies including Predictix, Reflect Systems and SCOPIX. Below is the list of top 20 articles of the year, in order of number of clicks:

1 RTP Spotlights 10 Innovative Solutions In The
First Annual Next-Gen Retail Awards Report
2 Macy’s, Target Tap QR Codes
For Extended Customer Interaction
3 Starbucks, Disney and Guess
Up The Ante With Mobile POS
4 Gigya Launches Social Commerce Integration
With ATG, Demandware And Magento
5 Stepping Up Customer Loyalty
In A Mobile, Social World
6 SAS Global Forum: Macy’s Speeds Pricing,
Cuts Hardware Costs With SAS Markdown Optimization
7 Retail TouchPoints 2011 Holiday Outlook Highlights
Holiday Must-Haves, Retailer Case Studies
8 American Apparel Implements Infor Workbrain
To Better Manage Its Global Workforce
9 Whole Foods Market Ramps Up
“Check-ins” With In-Store Mobile Module
10 Microsoft Tag Makes Inroads At
More Than 53,000 Stores
11 Motorcycle Superstore Reports 6%
Spike In Web Visits With Mobile Optimized Site
12 The Retail Rush To Cloud Computing
For Forecasting And Pricing Solutions
13 GUESS? Reduces Costs And Increases
Shipments With Warehouse Management System Upgrade
14 Lands' End, Orvis and Saks Fifth
Avenue Among Top For Online Customer Service
15 Hautelook Increases Revenue 400%
With Web Site Accelerator Implementation
16 Q&A with Verlin P. Youd, SVP
Sales & Marketing, SCOPIX
17 JCPenney Rolls Out iPad Devices To
Provide Interactive Access To Product Info
18 Study Finds Retailers Responded To 68%
Of Holiday Complaints Sent Via Social Media
19 Checking In On “Minority Report” Video
Analytics and Hyper-Targeting in Retail
20 What Retailers Can Learn From
The ‘Daily Deal’ and ‘Private Sale’ Models

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