While overall marketing budgets are flattening, retailers and consumer products suppliers are ramping up their investments on “shopper marketing.” In-Store Insights will look at the new solutions available and innovative approaches being used to reach consumers while they are at the point of decision.
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Wednesday, 28 July 2010 15:22 |
By Tal Rubenczyk, CEO, Treepodia
 It will come as no surprise to you when I say that retailers everywhere are incorporating product videos on their e-commerce sites to boost sales and conversions. Research shows that when product videos are featured, visitors are 85% more likely to convert. That’s a pretty compelling argument.
But did you also know that there are ways to enhance your videos to boost their conversion value even more? Things like adding appropriate background music, voice-overs, and text can all generate more clicks to purchase among visitors to your web site. The key to knowing what’s appropriate and what enhancements perform the best is to A/B test.
For example, you can create two different versions of the same product video and have them rotate on your site so they’re viewed in random fashion by your customers. One version might be just the video itself with no enhancements – the other version can include the addition of background music and text. After just a couple of days, you can see which version gets clicked on the most and the conversions they each generate, to determine which will be most impactful.
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Thursday, 24 June 2010 13:09 |
By Dan Sandler, Vice President, Overheer Systems, Inc.
 Since the late 1990s, RFID has been on the mind of many apparel retailers. Many of them even initiated pilots from 2004-2006. There was a lot of interest in tagging goods to keep track of them throughout the supply chain, which was a good idea; however, an even bigger benefit was discovered. Fast forward to 2010, and there has been a tremendous amount of momentum in tagging at the item level in the store rather than further back in the supply chain. Companies such as Bloomingdales, American Apparel, JC Penney, and Wal-Mart are all in the process of rolling out this technology in their stores and are seeing how powerful Item Level RFID can be. Increased sales, higher inventory accuracy and reduced labor costs are just some of the benefits these retailers are coming to see. Each one of these retailers has gone through a process in deciding how they are going to integrate Item Level RFID into their current processes.
There are three key decisions that need to be made in order to get on the road to success with Item Level RFID.
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Written by Amanda Ferrante
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Thursday, 20 May 2010 12:21 |
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 The latest consumer buzz has been centered on Apple’s iPad, which surpassed 1 million units sold just under a month after its release. And while the excitement is still in full-force nearly two months since it was unveiled, one retail solution provider is already preparing to empower retailers with the tools to bring the iPad’s buzz into their stores.
Escalate Retail recently announced the availability of its Clienteling solution on the iPad. The new application is designed to bring the potential of the iPad to life for the retail environment, as the device is well suited for in-store customer interactions fueled by Clienteling applications.
“[Imagine an in-store shopping trip where] your salesperson has access to the entire assortment — not only what they sell across the chain — but access to inventory, product information, reviews and details, all the things that today’s consumer really wants to know, and frankly, expects,” said David Bruno, Director of Marketing, Escalate Retail. “The Internet now makes that available in the store in a nice-sized device that’s easy for your salespeople to carry around. It really translates the richness of experience that consumers are used to online and puts it in every salesperson’s hands on a very highly interactive device, the iPad.”
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Thursday, 08 April 2010 11:13 |
Bringing an in-store staple to life for the apparel sector, Intuitive Design Solutions recently unveiled its new “Apparel Shopping Cart,” designed to accommodate a much needed change in the retail apparel shopping world.
Designed to help apparel shoppers streamline their shopping, the apparel shopping cart aims to eliminate the need to carry clothing over their arms, and hold garments from hangers. With innovation and foresight for the savvy consumer and change in economic times, IDS has developed a cart specifically designed for the everyday retail apparel shopper.
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Thursday, 25 March 2010 14:33 |
By Eric White, Director of Retail Strategy, Wren Solutions
 Customer delight and customer misery have very different influences on company stock performance, as pointed out by Jon Picoult, Founder of Watermark Consulting. In his recently published blog post called Yes, Virginia, There Is A Return On Customer Experience Investments, Picoult looked at the stock performance of companies based on how well they did in Forrester’s Customer Experience Index (CxPi) and found that customer experience leaders outperform customer experience laggards in the stock market.
While many retailers rely on workforce, store optimization and brand-relevant shopping experiences to deliver their best customer service, it’s worth considering how video surveillance can play a role in impacting customer satisfaction. Given retail’s broad adoption of surveillance video, most are well-positioned to double the impact of their investments.
For example, video can be used not only to monitor what is happening in and around the store from an operational standpoint, but also how customers shop, car and foot traffic patterns, merchandising opportunities and product replenishment needs.
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