While overall marketing budgets are flattening, retailers and consumer products suppliers are ramping up their investments on “shopper marketing.” In-Store Insights will look at the new solutions available and innovative approaches being used to reach consumers while they are at the point of decision.
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Written by Debbie Hauss
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Thursday, 28 January 2010 10:36 |
The digital signage market reached $3.9 billion in total revenue in 2009 and is expected to continue to grow at a rate of 20% annually, according to IMS Research. Retail is a primary component of the digital signage market, and companies such as Microsoft and Intel are striving to become a leader in this expanding arena.
To capitalize on this growing marketplace, Microsoft Corp. announced a strategic alliance with Intel Corp. to deliver a platform optimized for the digital signage industry. As a validated platform, the Windows 7-based Windows Embedded Standard 2011 operating system powered by 2010 Intel Core microarchitecture.
The new product is a 7-foot-6-inch multi-user, multi-touch Intel Intelligent Digital Signage Concept that features a virtual brick-and-mortar store setting where customers can use the multi-touch holographic screen to explore merchandise, find out about promotions, submit feedback on products, read customer reviews, view past purchasing histories and share what they have discovered with their friends via social media and mobile phone integration.
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Written by Andrew Gaffney
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Thursday, 21 January 2010 12:50 |
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 During the checkout process today, consumers often leave the store with a paper receipt longer than their arm. Not only does this process fly in the face of the green movement, it is also inconvenient for consumers to store and manage reams of paper from different merchants.
Apple and a few other retailers have started to shorten the paper trail by encouraging consumers to have a PDF of their receipt emailed to them. However, the entrance of software giant Intuit into the digital receipt space could usher in a more dramatic shift to paperless checkouts. During this past holiday season, Intuit launched a pilot program in the Scottsdale, AZ market to test the waters for the launch of QuickReceipts.
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Friday, 08 January 2010 13:40 |
Tech Global Partners, Inc. and Accuvia Consulting, Inc. announced today an agreement to merge their businesses to create a world class consulting firm focused on the retail, foodservice and hospitality industries. The combined company will operate under the name Tech Global Partners, Inc. and will be headquartered in East Greenwich, Rhode Island. Accuvia Consulting will operate as a division of Tech Global Partners focused on the foodservice and hospitality industries. Terms of the transaction were not disclosed.
Accuvia Consulting was founded by Robert (“Rob”) Grimes in 1994. Accuvia Consulting assists foodservice and hospitality operators and suppliers select systems, set IT strategies, represent owners in IT efforts, identify trends, and resolve complex technical integration and technology compliance strategies. Accuvia Consulting has worked with over 70% of the Fortune 500 foodservice and hospitality companies, almost 25% of the top quick service restaurant organizations as well as the two largest global franchise organizations headquartered in North America.
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Thursday, 07 January 2010 11:41 |
By Bob Clements, Principal, Retail Practice Lead, Axsium Group
 A busy soccer mom walks briskly from her van into the local grocery store on a five-minute mission to buy ham, bologna and bread for lunches the next day.
With two loaves of bread in her arms, she bears down on the deli counter, only to find it is not staffed. Turns out the deli clerk was in the cooler pulling product as the deli manager was doing inventory in the stock room. The soccer mom waits, taps her hand on the counter, then turns and leaves the store.
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Written by Amanda Ferrante
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Thursday, 07 January 2010 11:18 |
 One of the many innovations Apple helped to usher in with the rollout of its Apple Stores was the elimination of standard POS lanes. By arming its store associates with handheld devices equipped with key POS functions, Apple upped the ante on customer service and transaction speed.
Now Apple is making waves once again with the recent introduction of its new EasyPay POS device. While the retailer currently only uses the technology at its own Apple retail stores to streamline POS, the blogosphere is exploding with rumors that Apple may be positioning itself as a player in the POS space, offering the software and hardware to other retailers.
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