We talk a lot about omnichannel retail and giving today's shoppers every option when it comes to product ordering and delivery. But what is really at the heart of retail success is establishing a trusting relationship with customers. It sounds simple, but it's not.
This week I attended the Money20/20 conference in Las Vegas, where there were a lot of discussions and questions around data security and payment innovation. Are retailers implementing EMV? How can we make mobile payment work at the drive-thru? What are the steps to speeding the checkout process, both online and in the store? These are all great questions and need to be addressed, but when it comes right down to it, they all lead to Trust.