Unveiled at the 2015 NRF BIG Show, the IBM Institute For Business Value study found that consumers are looking for better inventory visibility and more personalized offers. The research featured data from more than 110,000 consumers in 19 countries, collected over four years.
As shoppers spend more time researching product availability before they head out to a store, they have become less tolerant of out-of-stock (OOS) scenarios. As many as 66% said that it is important to confirm an item is available before entering the store. And when presented with an OOS in-store, 46% of shoppers expect store associates armed with mobile devices to rectify the problem.