January 26, 2015 | E-Commerce
Consumers are shopping online more frequently. As a result, they have come to expect dynamic content and offers, as well as anytime, anywhere access to information. This, undoubtedly, has heighted consumers' expectations of the in-store shopping experience.American and British consumers identified four key areas in which e-Commerce has risen the shopper’s expectations in-store, according to research from Displaydata: Consistency; availability; knowledge and personalization. However, many consumers sense disconnects between their in-store and online shopping experiences.