May 22, 2015 | Store Operations
The spring season has been one of mixed emotions for brick-and-mortar retailers. Merchants boosted year-over-year average transaction value (ATV) and sales per shopper (SPS), but lost sales and traffic numbers in March and April 2015. In the two month span, sales and traffic rates respectively fell 5.2% and 9.4%, according to the Retail Performance Pulse from RetailNext. At the same time, ATV jumped 2.5%, SPS leapt 4.7% and conversion rates increased 0.7%.