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Executive ViewPoints
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Written by Jeremy Gustafson, Vice President Client Development, KSC Kreate
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Thursday, 10 November 2011 09:15 |
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 According to comScore’s recent study of mobile quick response (QR) code scanning, 14 million Americans scanned QR codes from their mobile phones this past June. But before you integrate QR codes into your marketing strategy, consider what your content strategy will be. This strategy should be top priority, and this doesn’t just mean offering “other items you might like” or “newly reduced sale items.” Because the customer already has been convinced to scan the QR code, you shouldn’t try to continue to sell them – you should give them something that allows them to fully interact with the brand experience. So how can you do this effectively? Read on for three best practices of how smart companies should use QR codes, as well as examples of who has a great content strategy and who is missing the mark.
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Mobile
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Written by Gary Schwartz, President, Impact Mobile
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Thursday, 10 November 2011 09:08 |
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 The litmus test for the success of any mobile technology is our ability to conjugate nouns and verbs around its products and services. A loving sign is when nouns become verbs and we “Google,” “Skype,” “Facebook” and “TXT.” There seems to be a direct business correlation between becoming part of your consumer’s vernacular and the stock price of the originating company.
Some companies are proactive by positioning themselves for success by making their products and services more verb friendly; they are spoon-feeding the public with marketing terms such as “Tweet,” “Like” and “Check-in.”
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Solution Spotlight
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Thursday, 10 November 2011 08:59 |
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Concept: The Motion® CL900 SlateMate™ provides retailers with an integrated solution that extends the functionality of the CL900 Tablet PC. Launched in October 2011 by Motion Computing, the SlateMate is integrated securely into the CL900 Tablet PC’s internal frame and features a magnetic stripe reader (MSR) and barcode scanner (BCS) for mobile data acquisition and transaction processing.
The CL900 SlateMate was designed to empower store associates, reduce abandon rates, increase revenue per transaction and improve inventory management. By enhancing data acquisition and transaction processing at the point of service, the SlateMate creates a mobile point-of-sale (mPOS) terminal. The solution also encourages cross-sells and upsells by providing in-depth information on consumer purchase history and preferences, allowing sales associates to recommend items more efficiently.
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Industry Insights
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Written by Q&A with Matt Lawson, VP Marketing, Marin Software
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Wednesday, 09 November 2011 08:53 |
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The holiday shopping season is approaching and retailers are eager to implement strategies that will pique consumer attention across all channels. While online search is vital to boosting brand awareness and purchase rates, it becomes more prominent during the month of December. However, new research from Marin Software reveals that more people may start their shopping earlier this year, with Black Friday and Cyber Monday coming to the forefront. In turn, the spike in search volumes is expected to swell during November, creating increased keyword competition for marketers hoping to optimize search exposure and click-through rates.
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Cross-Channel Strategies
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Written by Alicia Fiorletta
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Tuesday, 08 November 2011 09:46 |
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In-store signage has a significant impact on the in-store shopping experience and how consumers view brands. Savvy retailers also know that a sign is the last, and often the most important, opportunity to make a sale. Acknowledging the importance of engaging shoppers through print promotions, Modell’s Sporting Goods tapped into the AccessVia dSignShop SaaS solution. The project was completed in just six weeks.
As part of the rollout, Modell’s receives guidance from AccessVia experts for application and support, allowing the retailer to minimize responsibility of IT staff while optimizing sign output processes. The sporting goods, active apparel and footwear retailer currently operates more than 140 locations in the Northeastern U.S., and has deployed the solution in all stores. Previously, the retailer had a manual sign creation process that was time-consuming and relied on third party printers and expensive shipping costs, according to Warren Eckel, VP of In-Store Visual Experience for Modell’s.
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