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Duffy’s Sports Grill Goes Mobile With MVP Loyalty Program

Duffy’s Sports Grill Goes Mobile With MVP Loyalty Program

April 18, 2014 | Retail Success Stories

Most (73%) smartphone and tablet users say they would like to use their mobile devices to interact with loyalty programs, according to the 2013 Maritz Loyalty Report. Forward-thinking merchants are recognizing consumers’ move to mobile and are revitalizing their loyalty programs with mobile capabilities, making them more compelling and easy to use. Duffy’s Sports Grill has added mobile and messaging capabilities to its MVP Loyalty Program with help from Paytronix. With 70% of all transactions deriving from program members, Duffy’s wanted to provide them with “all the information they need at t...

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