December 1, 2015 | Shopper Experience
With the holiday season now in full swing, many consumers are preparing to purchase gifts for friends and family. However, the holiday season doesn’t dominate year-round gift-giving, especially among younger audiences. While 84% of respondents over age 45 purchase gifts for the holiday season, only 67% of Millennial respondents do so, according to research from Loop Commerce. In fact, 60% of Millennials purchased gifts throughout the year “just because,” indicating that holidays may mean less to these consumers.