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How Kenneth Cole And Tesco Use Beacon Marketing

How Kenneth Cole And Tesco Use Beacon Marketing

April 16, 2014 | Retail Success Stories

Innovative businesses, such as Kenneth Cole, Tesco and Aloft Hotels, are using beacon technology to create more compelling, personalized customer experiences. During the Connected Consumer Series presentation, titled: A Retailer’s Guide To iBeacon Marketing, Adam Silverman, Principal Analyst at Forrester Research, and Rob Murphy, VP of Marketing at Swirl Networks, discussed the rise of the mobile-empowered consumer, and how beacon marketing can help engage consumers at the store and department level. Although 16% of webinar participants said they are currently using location-targeted mobile ...

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