Tesco, a pioneer in the area of loyalty marketing and one of the most influential retailers in the world, has set its sights on cross-channel marketing. The retail giant recently tapped Unica Corporation for solutions to power its new interactive marketing tactics.

“With Unica, we have an added strategic edge in the retail sector, which will enable us to offer our millions of customers an even better experience both online and in-store,” said James McNulty, Tesco’s Head of group IT procurement.

Unica’s interactive marketing approach is designed to incorporate customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations.

“We’re pleased that Unica’s interactive marketing solutions have been selected by the UK’s leading retailer,” said Chris Manton-Jones, vice president and managing director, International Operations for Unica. “We work with many of the world’s leading and most innovative retail companies, and are eager to apply this wealth of experience to the relationship.”