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Strategies to Optimize Every Customer Interaction

Strategies to Optimize Every Customer Interaction

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Social Scorecard: Retailers Stepping Up Networking Efforts
Marketing Metrics
Written by Amanda Ferrante   
Thursday, 02 July 2009 13:30

Considering the explosive growth of social media, retailers are quickly expanding their social strategies. According to Compete.com, a leading Web analytics firm, Facebook had over one million unique visitors in April, and the Twitter craze is driving huge growth for tracking sites. Fast movers in April included tweetmeme.com (up 338% to 1.68 Million Unique Visitors), tweetdeck.com (up 69% to 915,000 UVs), twittergadget.com (up 56% to 100,000 UVs), twitpic.com (up 37% to 3.33 Million UVs), and bit.ly (up 53% to 1.81 Million UVs), according to Compete.


Several retailers are cultivating a strong presence on social networks to communicate and engage with their customers. With its 820,900 followers, Whole Foods Market ranks number 36 overall in number of followers as of June 7, according to Twitter tracker Twitterholic.

Read more...
 
PostNet Launches CRM Strategy To Help Boost Franchise Business
Retail CRM
Written by Debbie Hauss   
Thursday, 02 July 2009 10:45

Realizing the need to understand and respond to customer behavior, PostNet recently initiated a customer relationship management (CRM) strategy with the ultimate goal of motivating customers to purchase more. PostNet is an international postal and business service franchise corporation with 850 locations worldwide, including 400 in the U.S.

“We want to understand what other products and services would interest our customers and encourage them to shop with us more,” says Leslie Goldman, Creative Director at PostNet International. To help create and implement a CRM strategy, PostNet is partnering with Epicor Software Corporation.
Read more...
 
Corner Office Convo: Oracle Retail's SVP, Duncan Angove
Corner Office Conversation
Friday, 05 June 2009 14:25

Each year, Oracle's retail team hosts the CrossTalk forum, where leading retail executives gather to discuss challenges and strategies. With the bar raised dramatically in today's competitive business climate, Retail TouchPoints talked with Oracle Retail's GM and SVP Duncan Angove to get a sense for the key trends and themes which are expected to dominate the CrossTalk event.
Check out this Q&A to learn more.
 
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