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Marketing Metrics
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Written by Andrew Gaffney
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Tuesday, 18 March 2008 19:00 |
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Despite the increased attention to digital marketing, recent research shows that traditional mediums such as inserts and circulars are among the most impactful advertising mediums for retailers. |
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Retail CRM
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Written by John Gaffney
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Tuesday, 18 March 2008 19:00 |
I got a wiseguy email from an old wiseguy colleague of mine last week. He asked: “Are you ready to dust off your 2002 columns yet?”
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Marketing Metrics
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Written by Amanda Ferrante
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Thursday, 06 March 2008 19:00 |
Kicking off with Dan Heath, co-author of the best-selling book Made To Stick as the keynoter, last month’s Retail Advertising Conference (RAC), in Chicago, was centered around the theme Make Your Mark and Make It Stick.
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Retail CRM
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Written by Amanda Ferrante
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Thursday, 28 February 2008 19:00 |
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The customer satisfaction gap between online retailing and brick and mortar continues to widen. According to the latest results from the American Customer Satisfaction Index (ACSI), released jointly by the University of Michigan and Foresee Results, satisfaction with the online retail channel increased 2.5 points versus last year’s study, reaching 83 out of a possible 100. |
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