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Special Reports

Retail TouchPoints Special Reports provide a comprehensive, detailed look at a specific industry trend or topic. Each article features industry insights, statistics, expert quotes and case study examples. Topics include Omnichannel Customer Service, Social Media, Retail Payment, Next-Gen Technologies and much more.

Retailers Seek Innovation In Personalization

It’s no secret that today’s shoppers want their favorite retailers to tailor promotions and communications to their individual purchasing habits. In fact, 86% of consumers — and 96% of retailers — said personalization has at least some impact on the purchasing decision, according to a study from Infosys. The study…
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Mobility And Loyalty: A Perfect Payment Match

Payment security has become a priority investment for many retailers. In light of the looming 2015 EMV deadline, many merchants are implementing EMV capabilities coinciding with POS upgrades or adding peripherals that accept contact and contactless payment. Because EMV implementations can be very costly, some merchants are putting off the investment. But as many as 30% of retailers, are planning to make a POS purchase decision within the next 12 months, according to IHL Group, which could translate to a sharp increase in EMV adoption.

Target, Neiman Marcus Breaches Renew Focus On EMV

The retail industry is in a state of payment flux. Mobile wallets and mobile POS have been touted as the next wave of payment, promising to make the shopping experience more compelling and memorable for connected consumers. But following the recent high-profile data breaches at Target and Neiman Marcus, mobile…
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Exclusive Report: Strides In Social Commerce

As the social channel grows and morphs, retail organizations must change along with the trends. While Facebook is still a force in social commerce, Twitter is gaining ground. Other platforms — including Pinterest, Instagram and Google Plus — also are standouts. So how do retailers keep up? It’s a constant…
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