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Special Reports

Retail TouchPoints Special Reports provide a comprehensive, detailed look at a specific industry trend or topic. Each article features industry insights, statistics, expert quotes and case study examples. Topics include Omnichannel Customer Service, Social Media, Retail Payment, Next-Gen Technologies and much more.

Building Long-Term Customer Relationships With Social Engagement

By following their favorite brands and retailers on social networks, consumers can gain access to an insider’s view of companies and products as well as a first look at new releases, offers, contests and giveaways. Today’s retail environment has entered a “new social norm,” with more people using social networks on a daily basis, according to Nielsen in a recent report. The Digital Consumerreport concluded that 64% of social media users tap into sites at least once a day on their computers. Approximately half (47%) of social media subscribers use their smartphones to access social networks.

Progressive Retailers Invest In Personalization Across Channels

Retailers are acknowledging the calls for more effective personalization, and are looking for solutions geared towards optimizing the customer experience. Rue La La, Build.com and Wayfair are among the innovative retailerstapping different personalization technologies to maximize engagement and boost sales across channels. A variety of technologies and solutions are available…
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Retailers Seek Innovation In Personalization

It’s no secret that today’s shoppers want their favorite retailers to tailor promotions and communications to their individual purchasing habits. In fact, 86% of consumers — and 96% of retailers — said personalization has at least some impact on the purchasing decision, according to a study from Infosys. The study…
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