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Special Reports

Retail TouchPoints Special Reports provide a comprehensive, detailed look at a specific industry trend or topic. Each article features industry insights, statistics, expert quotes and case study examples. Topics include Omnichannel Customer Service, Social Media, Retail Payment, Next-Gen Technologies and much more.

Perfecting Personalization: 4 Retail Success Stories

For retailers large and small, it's no longer a question of whether to personalize their customer engagement. The questions now revolve around how much personalization, and what kinds, are most effective. In essence, retailers need to "personalize" their personalization efforts, continuously adjusting and fine-tuning them to ensure they don't cross…
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The New Rules And Tools Of Social Commerce

Social media has become a must-have for retailers of all sizes and categories. The impact of Facebook, Instagram, Pinterest and now even Snapchat is hard to deny: up to 70% of consumers discover products and brands using social media and other digital channels, according to Deloitte research. Conversely, only 30%…
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2016 Pricing Regroup: To Hike Or Not To Hike

Retailers might be forgiven for being just a tad schizophrenic when it comes to the topic of pricing. On one hand, they know that competitive price intelligence and price optimization are “business basics” in today’s retail environment. Consumers can compare products and prices virtually anywhere via their mobile devices, and…
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Can Retailers Keep Pace With Millennial Consumers?

Retailers know they have to adapt marketing and advertising messages to target each new generation of shoppers. But the evolution of technology over the past 20 years has forced merchants to speed up their understanding of today's more technologically advanced Millennials. The Millennial generation has grown up with the technology revolution…
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