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Special Reports

Retail TouchPoints Special Reports provide a comprehensive, detailed look at a specific industry trend or topic. Each article features industry insights, statistics, expert quotes and case study examples. Topics include Omnichannel Customer Service, Social Media, Retail Payment, Next-Gen Technologies and much more.

10 Hot Topics For Holiday Planning

The stage is set for a profitable holiday season, but to achieve it retailers will need to go where the shoppers are, rather than count on consumers coming to them. Increasingly, that means having a smart, aggressive digital strategy in place, with mobile front and center. The NRF has forecast…
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How To Gain ROI From IoT

Internet of Things (IoT) devices are gaining traction throughout retail as the newest "it" technology. Whether deployed in the store or as part of the household, wireless IoT applications are giving merchants the chance to discover the holy grail of retailing: deeper insights into individual shopper behavior. Retailers including Target,…
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Perfecting Personalization: 4 Retail Success Stories

For retailers large and small, it's no longer a question of whether to personalize their customer engagement. The questions now revolve around how much personalization, and what kinds, are most effective. In essence, retailers need to "personalize" their personalization efforts, continuously adjusting and fine-tuning them to ensure they don't cross…
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The New Rules And Tools Of Social Commerce

Social media has become a must-have for retailers of all sizes and categories. The impact of Facebook, Instagram, Pinterest and now even Snapchat is hard to deny: up to 70% of consumers discover products and brands using social media and other digital channels, according to Deloitte research. Conversely, only 30%…
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