While content is helping retailers attract and engage online shoppers, video is helping to create a truly immersive brand experience that drives bottom-line results.
Online shoppers who view videos during their browsing and researching processes are 1.6 times more likely to buy than shoppers who do not view videos, according to the 2014 Invodo Video Commerce Benchmarks Report. Additionally, 80% of consumers say that a video showing how a product or service works is important when learning about a company, according to the 2015 Animoto Online and Mobile Video Study.With that in mind, it is clear that the visual medium has an enduring effect on customer decision-making.
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