In the U.S., 180 million consumers use social media, according to eMarketer. By the end of 2016, that number will grow to 185.4 million.
Even with a large, thriving and engaged community at their disposal, retailers have struggled to crack the social code. Back in 2011, retailers thought Facebook storefronts would be the solution to their social woes. After many retailers quickly started and stopped Facebook initiatives, the industry as a whole was back to square one.
But today, the retail industry is witnessing a social media revival. New tools, tactics and consumer behaviors are driving a new era of social selling where content, feedback and community create tangible results for retailers across verticals.
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