Wayin has released the Wayin App Store, designed to enable retailers to customize and augment previous marketing campaigns and relaunch them in any geography or digital channel.
Additionally, the App Store is designed to maximize the reach of conversion-driven interactive marketing in-store and online, while further enhancing consumer engagement through interactive campaigns.
In tandem with the App Store, Wayin also released new service expansion apps, including a meme generator, live social maps to enrich storytelling, ad unit integration, Facebook Live and Periscope voting and charting, chatbot creation, augmented reality experiences and prize fulfillment capabilities.
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With the Wayin App Store and new suite of capabilities, retail marketers can:
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Access previously executed campaigns and repurpose the content;
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Measure and compare the success of their interactive digital campaigns;
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Drive engagement across a variety of digital channels, such as web site, social, instant messaging and in-store touchscreens;
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Integrate more creative, interactive features into campaigns;
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Optimize existing investments in digital content curation; and
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Reduce non-working media costs over time.
