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Mozu Helps Retailers Improve Cross-Channel Shopping Experiences

Innovative tools and solutions available via e-Commerce have encouraged shoppers to expect a seamless, hassle-free buying process. As a result, retailers now are focusing more on catering to these great expectations.

Volusion, an e-Commerce software and shopping cart solution provider, is addressing these goals by developing commerce management platform Mozu. Designed to help enterprises manage their content and commerce within a single, uniform experience, Mozu can help retailers deliver content and commerce seamlessly across all brands and devices.

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A variety of commerce management capabilities are provided, so retailers can add and manage products, catalogs, orders and locations. Additionally, retailers can use Mozu to better understand consumer buyer patterns and engagement over time by accessing a variety of data points, including: Order history, saved payment methods, customized attributes and product preferences. Standard reports and an interactive dashboard also are available, so retailers can access metrics such as customer lifetime value, sales, customer and product reporting, as well as marketing and web analytics.

The Mozu API enables web developers and IT departments to gain comprehensive access to the platform. Developers can take advantage of Open Source SDKs to create functionality, add features and extend theme engine capabilities. Available widgets include blogs, social enablement and sharing, slideshows and video. IT staffers can use the API to integrate their existing technologies with the Mozu platform.

Retailers using Mozu have access to Professional Services, which serves as a direct communication point between platform experts and retailers. The full range of professional services includes:

  • Application, such as onboarding and implementation;
  • Creative, such as custom design and theme development;
  • Strategic, such as marketing consulting; and
  • Training, such as workshops and virtual classroom training.

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