With more shoppers taking to their mobile devices to access, browse and shop from their favorite web sites, retailers need to allocate more time and resources into getting that mobile experience right.
Moovweb has released Optimize, a mobile experience optimization (MEO) platform designed to provide device-specific, contextual mobile experiences that can grow revenue, engagement and brand loyalty. The company also launched a mobile performance tool, MoovScore, to help companies better asses their technical performance compared to industry peers.
The Moovweb MEO platform combines screen adaption, conversion optimization and delivery acceleration capabilities to enable retailers to optimize their existing mobile site, and create mobile experiences that generate superior customer lifetime value and revenue.
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“Moovweb is a critical partner in reaching our goal of delivering a truly optimized mobile experience for our customers that responds to their personalized needs,” said Kim Stromberg, Director of Mobile and Omnichannel at Charlotte Russe. “Moovweb helped us to optimize our site speed, and we experienced an average increase of 37%. Speed on mobile is paramount, and these changes have helped us to grow our mobile web business by 71%.”
