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Manthan Releases Updated Retail Analytics Platform

Manthan Releases Updated Retail Analytics Platform

Manthan has unveiled the latest release of its flagship product, Retail Analytics. The release enables omnichannel retailers to leverage analytics to optimize their merchandising, operational and sales strategies across their POS and distribution channels.

The new version of Retail Analytics provides retailers with analysis of demand by customer segments, geographies, promotions and events, across all online and offline channels.

With the platform, retailers can:

  • Make assortment, inventory, pricing and promotion management decisions based on their customers’ channel preferences;

  • Devise appropriate dynamic inventory, replenishment, distribution and fulfillment strategies to drive improved performance;

  • Create assortment and affinity models optimized for each channel;

  • Create regional store clusters using machine learning algorithms based on customer purchase patterns;

  • Minimize BI operational costs; and

  • Leverage the managed hosted services on the cloud.

The newest version of Retail Analytics includes enhanced data discovery features, a connector to Tableau 10 for rich data visualizations and enhanced in-memory technology for improved performance.

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