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Galleria Customer Centric Merchandising Helps Optimize Planogramming

To capture customer attention and provide a satisfying shopping experience, it is important for retailers to ensure they have the right mix of products in their stores.

Galleria has released Customer Centric Merchandising (CCM), an application designed to help merchandising teams plan, automate and optimize thousands of store-specific plans.

With the application, retailer planners can create a 3D planogram for any store display and ensure all locations not only have the right inventory mix but also guarantee that products are merchandised effectively. Planners can create a variety of fixtures, including straight shelves, pegs, freezer chests, tables and curved shelves. They also can craft store-specific assortments and planograms based on individual store performance, while CCM’s automation functionality accommodates diverse store fixtures.

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CCM supports entirely customizable fixture planning and workflow management, so retailers can optimize sales by category.

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