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Catalina Unveils Marketing Investment Planner To Identify Profitable Campaigns

Catalina Unveils Marketing Investment Planner To Identify Profitable Campaigns

Catalina has launched its Catalina Investment Planner, a planning application designed to enable retailers and CPG brands to build campaigns based on real-time metrics and predicted sales results from various scenarios.

The Investment Planner aims to take the guesswork out of campaign design and planning, so brands can focus on growth initiatives with more certainty.

With the application, executive decision makers and brand marketers can:

  • Sort through millions of shopper IDs and billions of transactions to predict likely outcomes of any campaign scenario;

  • Identify profitable paths to growth by calculating the sales and ROI impact of future campaigns;

  • Test and modify campaign goals and parameters, such as specific program objectives, targeted buyer audiences, type and scope of campaign, coupon values, spending levels and more; and

  • Make calculations in the background to show how decisions impact product trial, loyalty, volume, return on investment and total incremental dollar sales.

The application integrates insights into the purchasing behavior of U.S. shoppers with a historical database of Catalina campaigns and results. The data from the Investment Planner enables retailers to review investment scenarios for meeting business objectives at the best possible ROI.

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