Advertisement

Appboy Connected Content Helps Streamline Personalization Through Email, Mobile

In order to create more compelling and memorable shopping experiences, retailers are striving to create rich, multichannel campaigns tailored to individual customers.

Appboy has released Connected Content, a new feature designed to help marketers leverage rich user profiles and craft personalized marketing campaigns that improve customer engagement and conversions.

Connected Content leverages the Appboy Open Access feature, enabling marketers to tailor messages, coupons and product recommendations to individual customers. For example, if shoppers add items to their cart but don’t complete a transaction, marketers can use Connected Content and Action-Based Delivery to send an email or push notification with a coupon code generated specifically for the abandoned products.

Advertisement

Marketers can use Connected Content to securely insert dynamic content held on proprietary servers into push notifications, emails and in-app messages delivered via Appboy.

Submit Your Solution

Let us feature your new products or services.

Featured Event

Join the retail community as we come together for three days of strategic sessions, meaningful off-site networking events and interactive learning experiences.

Advertisement

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: