Arend Henderson, the former VP of Business Intelligence at Conversant, has been named the new senior VP of Analytics at PowerReviews.
In his new position, Henderson will be responsible for leading PowerReviews’ analytics team, developing behavioral insights and optimization and measurement solutions.
“The value of ratings and reviews goes well beyond their proven ability to increase web site traffic and drive sales,” said Matt Moog, CEO of PowerReviews in a statement “The customer feedback that the reviews contain provides actionable insights to help brands and retailers improve products and the shopping experience to better meet expectations. Arend adds senior expertise to our existing analytics practice to help clients interpret data to better understand shopper behavior.”
Henderson comes to PowerReviews with more than 20 years of experience leading executional analytics, consumer insights and strategic marketing initiatives.