IHL Group is broadening its coverage of retail, e-Commerce and the CPG IT market with the appointment of Kelly Sayre as Retail/CPG Analyst. Sayre will expand the company’s media marketing efforts through podcasts, short videos and webinars.
Sayre joins IHL from Next Monday, where she was Director of Client Experience. She has a long history of event management, business development, market analysis and developing content via new media, such as a podcast series on women’s leadership issues.
“Analysts must sort through massive quantities of data to understand retail trends and separate fact from fiction in vendor offerings, understanding what truly has legs and what is just buzzwords and slideware,” said Greg Buzek, Founder and President of IHL Group in a statement. “Kelly not only demonstrates that aptitude but brings a wealth of talent and energy to IHL that further diversifies our service offerings for our clients. She will be a tremendous asset in growing our insight and reporting on the fast-growing e-Commerce and direct to consumer markets.”