On the heels of the announcement of one-hour grocery delivery, Whole Foods Market has partnered with wine.com to launch Wine Club, a subscription-based wine delivery service.
“We were the first national grocer to open wine bars in our stores and the first to serve wines from kegs in order to preserve freshness and encourage sustainability,” said Doug Bell, Global Beverage Buyer. “The Wine Club by Whole Foods Market marks another first for the company, and we see it as the next evolution to satisfy and delight our very passionate wine shoppers.”
Wine Club will offer members four shipments of six bottles each per year, priced at $125 per shipment. The wines will be hand-selected by Whole Foods Market’s wine experts.
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Shoppers may select between one and four shipments for gift memberships and can choose the date they’d like the first shipment to be delivered. Ongoing subscribers will receive new shipments in February, May, September and November and will receive their first shipment within a week of signing up.
