ThoughtWorks Retail Hones In On The New Customer Journey

ThoughtWorks Retail is showing how it helps top retailers create a cutting-edge customer experience at NRF booth #3849.

Leveraging co-creation and digital innovation, Thoughtworks Retail will demonstrate how mobile payment, order online/pickup in-store, in-store digital engagement and online personalization all can play a role in the new customer journey.

“Brands are now defined by those who experience it,” said Robin Copland, VP of Retail, ThoughtWorks. “Whether retailers and brands are ready or not, they will be a part of a journey where the customer will know exactly what they want and when and how they want it. At NRF, we will be challenging retailers to think about how their brand is making an impression through their customers’ journeys.”