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#ShopTalk17: Target Debuts New Store Prototype; 2017 Will Be The Year Of eGrocery

  • Written by  Klaudia Tirico
#ShopTalk17: Target Debuts New Store Prototype; 2017 Will Be The Year Of eGrocery

This year’s Shoptalk event wowed attendees with a lot of cutting-edge, innovative announcements — from Instagram’s new shopping feature to new digital capabilities from retailers Jos. A Bank and Pottery Barn. Another can’t-miss moment was when Target CEO Brian Cornell unveiled a next-generation store format, which is scheduled to debut in the Houston suburb of Richmond, Texas this fall.

The new design plan is part of the company’s effort “to invest billions of dollars over the next three years to reimagine hundreds of existing stores,” according to a release. This prototype store will feature two separate entrances — one leading to apparel and home goods sections and the other focused around convenience, where shoppers can pick up online orders and groceries.

“With our next generation of store design, we’re investing to take the Target shopping experience to the next level by offering more elevated product presentations and a number of time-saving features,” said Cornell in a statement. “The new design for this Houston store will provide the vision for the 500 reimagined stores planned for 2018 and 2019, with the goal of taking a customized approach to creating an enhanced shopping experience.”

Other key features include:

  • A wine and beer shop;
  • Self-checkout lanes and designated parking spaces for online order pickups;
  • More circular center aisles featuring merchandise displays; and
  • New technology for store team members to easily search inventory, take payment via mobile POS devices and arrange delivery.

Study: Mobile Generates 40% Of Online Grocery Purchases

Performance marketing technology company Criteo released new insights into eGrocery at Shoptalk 2017. The company presented the white paper titled: Clicks, Bricks & Broccoli: The CPG & Grocery Trend Report,Clicks, Bricks & Broccoli: The CPG & Grocery Trend Report, which provides data including rates of adoption, what shoppers search for and what they buy.

Key findings from the research include:

  • 40% of eGrocery purchases are made on mobile phones;
  • 43% of eGrocery shoppers searched online for a coupon, the highest percentage of any promotional activity, according to Criteo;
  • $132.23 was the average eGrocery cart value for Q3 2016; and
  • Almost half (46%) of baby care purchases are made on impulse.

“CPG is poised for breakout success in digital, and we predict 2017 will be the year of eGrocery,” said John Roswech, EVP of Brand Solutions at Criteo in a statement. “There are no more valuable e-Commerce carts than those devoted to grocery. CPG brands need to adapt their marketing practices, honed through decades of experience, to successfully engage with their customers, and become a mainstay in their shopping carts.”

More News From #Shoptalk17

Delhaize America has selected RELEX Solutions’ supply chain planning solutions to forecast and replenish perishable categories within its distribution centers. The partnership will service its supermarket brands Food Lion and Hannaford.

Theatro, a developer of wearable technologies, partnered with CloudTags to create new voice-assisted selling apps. The apps, enabled by CloudTags’ recommendation engine, enable store associates to engage with customers more effectively on the sales floor.

Mirakl launched the Mirakl Marketplace Platform for Services. The solution provides retailers with the ability to create a stand-alone services marketplace or to enhance their product marketplaces with add-on services from select sellers.

Cloud-based financial technology solution provider Vyze debuted an enhanced omnichannel platform that allows retailers to offer financing to customers across multiple touch points. The platform gives retailers control over financing distribution by leveraging the company’s APIs.

HubLogix released Fulfillment Insight, a new vendor benchmarking capability for current customers. Fulfillment Insight is a feature within the HubLogix platform designed to provide real-time visibility into the performance of third-party delivery services.

Product content management platform Salsify debuted Product Content Grader, a free tool that enables brand manufacturers to measure the effectiveness of their product page content on major retail web sites. The latest version highlights analysis for pages on Amazon.com. Additional retailers will be added over time. 

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