Macy’s has signed an agreement with Men’s Wearhouse to open licensed tuxedo rental shops in 300 locations nationwide. Although Macy’s will continue to sell tuxedos from its own men’s assortment, Men’s Wearhouse will become the exclusive provider of tuxedo rentals.
The Macy’s-branded shops will be operated by Men’s Wearhouse and staffed by trained formalwear professionals. They will be designed as dedicated spaces located in or near the Macy’s men’s department.
Men’s Wearhouse will be fully integrated into Macy’s storewide wedding experience and support Millennial merchandising strategies related to proms and other special occasions. The first 17 Macy’s Tuxedo Shops are poised to open in fall 2015 in New Jersey, San Francisco and Houston. The remaining stores will open by fall 2016.
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The Tuxedo Shop in Macy’s will be supported by the Men’s Wearhouse reservation and group management system, which is designed to help customers easily make and manage reservations, as well as track rental statuses.
“Macy’s and Men’s Wearhouse will work together to provide additional convenience and simplicity for our customers while offering the latest trends in rental tuxedos, including prestige designer brands and some styles exclusive to Macy’s,” said Tim Baxter, Chief Merchandising Officer at Macy’s. “We see weddings and special occasions as strategic growth opportunities for Macy’s. We are already well known for our wedding and gift registry, and we continue to build our business in engagement and wedding rings, wedding party suits and dresses, shoes, accessories, fashion jewelry, gifts and other categories. Tuxedo rental is the next element in building Macy’s special occasion capability.”
