Infogroup, a big data marketing services and analytics provider, has launched Infogroup Audience Solutions (IAS). The new product is designed to provide marketers with a single view of a customer across display, video, email, social, mobile and direct mail, in order to create unified campaigns.
IAS leverages the company’s new partnership with Lotame, a cross-device data management platform (DMP). Lotame’s DMP is able to send Infogroup’s offline business and consumer data into the online ecosystem. This allows Infogroup to provide clients with a custom, private DMP, to store and manage first-party and third-party data sets and give clients a 360-degree profile of prospects.
“Infogroup’s decision to partner with Lotame validates our mission to provide best-of-breed technology for engaging with the right person on the right device,” said Andy Monfried, CEO of Lotame in a statement. “We’ll also benefit from the ability to leverage their immense data footprint, creating additional value for their clients and the broader online advertising ecosystem.”
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