Adconion Direct, a cross-channel digital advertising company, has announced that Nathan Jokinen, a former Target executive, has joined the company as VP of Strategic Development.
Adconion Direct provides cross-channel digital advertising solutions for more than 2,000 companies worldwide, including Anheuser-Busch and Kellogg’s.
Prior to his new position, Jokinen spent approximately 10 years in business development and digital strategy at Target Corporation. At Adconion Direct, Jokinen will focus on strategic innovation and the retail vertical, helping the company fuel worldwide growth and expansion plans for 2014. The company recently launched an automotive vertical focus and opened offices in Detroit, MI, and Boston, MA.
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“We are pleased to welcome Nathan to Adconion Direct, with his proven success in digital strategy for one of the largest North American retailers, Target,” said Kim Reed Perell, CEO of Adconion Direct. “Nathan possesses tremendous knowledge on advertising and optimization platforms, making him ideal to lead our strategic business development efforts. His expertise in data, media, and technology combined with his deep understanding of retail and CPG make him an incredible addition to our team as we continue to grow using Adconion Direct’s cross channel platform to drive performance for advertisers.”
