It’s been said that men shop out of guilt, and that just may be true. But apparently they don’t do it very well, at least not for Mother’s Day. Nearly half (47%) of moms said that dads should buy them a gift, but 94% of those dads don’t feel the same way. Small wonder that when pressed, males spend less than females on Mother’s Day gifts, according to the NRF: $133 versus $214.
Mother’s Day is upon us, which means stores will be chock-full of bewildered men looking around for something their mom, or the mother of their children, might enjoy. Socks? A luxury bag? A friendly visit? It’s too much to think about. For the men who haven’t even thought of the holiday, the frenzied search for last minute deals has commenced. But wait, you desperate scoundrels, there is help.
Luxury deal aggregator dealmoon.com is making guilt-ridden men’s lives easier by providing an easy shopping experience, with solid recommendations for hapless males. These consumers can get 20% to 80% discounts on luxury brands and have their purchases sent directly to mom.
Advertisement
“Most guys have a general idea that their moms may like handbags, beauty products or jewelry,” said Jennifer Wang, Co-Founder of Dealmoon.com. “Our editors have already made recommendations on all the best deals in those categories from the most storied and cherished luxury brands in the world; these are names that will thrill any woman.”
Being thoughtful and caring, or at least maintaining the illusion of it, just got a little easier.
Some Mother’s Day factoids:
- Though originally an American holiday first proposed by Anna Marie Jarvis in 1907, Mother’s Day was meant as a way for children to take the time to express appreciation to their mothers;
- U.S. President Woodrow Wilson declared Mother’s Day a national holiday in 1914;
- In 2015, $21 billion was spent on Mother’s Day;
- Total number of moms in the US: 85.4 million; and
- Amount of money spent on Mother’s Day cards annually: $671 million.
