360pi, a retail price and product intelligence solution, has debuted a new commerce analytics platform called 360GamePlan at the NRF Big Show 2017. The SaaS-based solution allows retailers to grow and optimize their assortment using insights into product and category-level demand as well as competitive positioning.
360GamePlan uses 360pi’s capabilities to extract and mine retail and shopper data related to pricing, and to answer questions around:
- Which products, attributes and brands are resonating with shoppers;
- When and where demand is shifting for specific products and brands; and
- How to diversify assortment and avoid direct pricing pressure, including the use of private label, exclusives and specialty items.
“Accelerating e-Commerce adoption presents both opportunities and challenges for retailers, including the need for new and differentiated competitive tactics supported by next generation commerce analytics,” said Alexander Rink, CEO of 360pi in a statement. “360GamePlan demonstrates our continued commitment to help our customers navigate the hyper-competitive retail environment with innovation, quality, and service.”