ShopKeep has acquired the online ordering software provider ChowBOT from Meerchant. The purchase will enable ordering, payment and delivery options for ShopKeep’s 8,500 QSR and full service restaurant clients. Terms of the transaction were not disclosed.
ChowBOT’s features will be directly integrated into ShopKeep’s POS system. Foodservice operators will be able to sync their POS menu to online order sites where customers make their selections, complete payment and select from among onsite pickup, curbside pickup or delivery options. Order details will be automatically submitted to the restaurants, enabling these merchants to use third-party on-demand delivery providers such as UberRUSH or Postmates to manage their delivery processes.
“It can be especially challenging for restaurants in the SMB category to offer their customers online order and delivery options — they are often stuck choosing between paying steep costs for the capability, relinquishing control of the customer experience or not having an online presence at all,” said Michael DeSimone, CEO of ShopKeep in a statement. “The integration of ChowBOT to our platform allows them to cut down the barriers to entry by helping them effectively and successfully bridge their online presence with the physical experience they provide customers.”