Nordstrom is expanding its focus on menswear with the purchase of the Trunk Club Brand, reportedly for $350 million, according to recode.net. The e-Commerce site was founded in 2006 and currently sells approximately 100 brands of menâ€™s apparel.
Trunk Club sent out an email to its customers yesterday, authored by CEO Brian Spaly, stating that: â€śNothing changes for us â€“ or the service we offer you â€“ except that we now have an experienced partner to help us improve everything we do.â€ť
Trunk Club offers online customer service which is comparable to Nordstromâ€™s well-known dedication to establishing one-on-one relationships with shoppers. After signing up to be a Trunk Club member, customers speak with a stylist over the phone who records the shoppersâ€™ preferences and measurements. Then a â€śtrunkâ€ť full of apparel items is delivered to the shopperâ€™s home.
Nordstrom is set to improve Trunk Clubâ€™s profitability, which is marginal. A New York Times article reported that Spaly said the company â€śis on track to double its revenue to slightly more than $100 millionâ€ť in 2014. One way Nordstrom can help boost Trunk Clubâ€™s bottom line is by integrating the brandâ€™s business into Nordstromâ€™s UPS contract to â€śtake advantage of its larger supply chains and infrastructure.â€ť
Trunk Club currently operates showrooms in Dallas, Washington and Chicago to allow members to see and try on selected items. A fourth location is planned for Los Angeles.
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