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Mobility Moves Up Priority Scale As Retailers Look For Productivity, Sales Gains Featured

  • Written by  Mike Santos

As retailers struggle to find operating efficiencies while still maximizing revenue opportunities, demand for mobility tools are on the rise and solution providers are responding with applications that are easier and more affordable to implement at the store level.

Relative newcomer to the retail space, DT Research recently unveiled the WebDT series of devices for Point-of-Service, boasting the largest screen size of any handheld POS device in the market today. The devices include a fully-integrated MSR, RFID and/or barcode scanner. The WebDT 300 devices are designed to help companies “do more with less” by improving customer service with fewer employees and reduce costs by streamlining business processes.

The WebDT Point-of-Service handhelds can be designated for specific applications and business processes. The WebDT 400 devices have a rugged design, with an IP65 rating for liquid and dust resistance. The devices’ fully-integrated magnetic stripe reader (MSR), RFID and barcode scanner are designed to enhance ease-of-use and reliability.

The WebDT Handheld Point-of-Service device is designed to allow retailers to increase the quality of customer service by providing on-the-spot service from anywhere in the store, including checkout, payment processing away from the register and POS queue busting.

“As market conditions fluctuate, businesses need to improve productivity and provide high-quality service with limited resources,” said Dr. Daw Tsai, president of DT Research. “By providing on-the-spot order taking, payment processing and ticket scanning, businesses can quickly assist every customer on the premises with a wide range of services and real-time information. Organizations can also increase sales through instantaneous up-selling and cross-selling.”

THE CUSTOMER CONNECTION
Motorola’s Enterprise Mobility business unveiled several new solutions at NRF last month designed to improve customer experience, productivity and protect customer data.  Highlights of Motorola’s new offerings included:

The new  PCI-compliant DCR-7X00-100R mobile payment module, which mobilizes the point-of-sale and addresses a key challenge for retail and hospitality establishments – to more quickly respond to and complete customers’ credit, debit and loyalty card transactions.  By providing access to banking and customer relationship management (CRM) systems, businesses can create a mobile point of sale (MPOS) solution that is ideal for applications such as line-busting in retail stores and car rental agencies and table side payment at hospitality establishments. This new Payment Card Industry PIN Entry Device (PCI PED) for the MC70 and MC75 Enterprise Digital Assistants (EDAs) includes a PIN pad for online debit card transactions. With the new payment module, retailers can now offer customers the choice of paying with credit or debit – while taking advantage of lower transaction charges for online PIN debit transactions.

The new DS9808 digital image scanner, which can be used in both hands-free mode for rapid scanning of multiple items, and in handheld mode for scanning items up to 18” away that may be too heavy or bulky to lift. The new solution is designed to eliminate wait times for customers. The device can read 1D, 2D and PDF-417 bar codes, which helps to support business-critical retail applications like auto-population of forms, returns monitoring and age verification.

Addressing the increase of self-service shopping, Motorola’s new MK500 is a compact, micro kiosk designed to run in-store, applications such as price check, gift card balance look-up and loyalty card point balance data. Designed to be mounted just about anywhere in the store, the MK500 enables customers to quickly find the information they need without seeking a store associate.

“Motorola is helping retailers tailor their offerings to meet the changing needs of shoppers through secure access to data and information, when and where they need it, while offering consumers a more personalized shopping experience,” said Frank Riso, senior director of retail solutions, Motorola Enterprise Mobility business. ”With our portfolio of retail solutions Motorola can meet today’s consumer and retailer needs by empowering the store associate to transform the retail enterprise.”
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