Multichannel marketing platform SmarterHQ has secured $8 million in a funding round led by Simon Venture Group and Battery Ventures. The company has raised a total of $20 million in venture financing since 2014.
This most recent round of financing will be used to accelerate SmarterHQ’s growth and expand its award-winning predictive marketing platform. Since its inception in 2010, SmarterHQ has expanded its client roster to include brands such as Eddie Bauer, Finish Line and eBags.
“SmarterHQ is applying technology to improve the omnichannel marketing efforts of our retailers through their real-time predictive modeling, specifically personalization and optimization,” said J. Skyler Fernandes, Managing Director of Simon Venture Group. “They’ve had outstanding results with their current client base showing impressive ROI and we think there is significant untapped opportunity within our space as well.”
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