If you’ve felt overwhelmed by the jungle of new social platforms, new e-Commerce tools, and new mobile devices, you aren’t alone. Technology is evolving at breakneck speeds, and it can easily spook us into jumping blindly into areas we don’t need to be, or else waiting in hiding until we know what works. We either run madly into the jungle or we nervously look in from the outside.
The truth is that neither answer is very helpful because they’re based on an incorrect understanding of the jungle. It’s not just technology in there. It’s everything — tech, sure, but also our consumers. And our brands should be in there, too — not battling against technology, but learning how to live in harmony with it and with consumers.Read more: Untaming Your Brand For The Tech Jungle