As the holiday season goes into full swing, more consumers are using the Internet to search for the best deals. According to this infographic, courtesy of Guidance, consumers prefer to do their mobile holiday shopping via tablet devices versus smartphones. Studies show that by 2016, m-Commerce will comprise 7% of all e-Commerce, up from approximately 3% in 2012.
To prepare for this change, retailers must simplify the online experience by providing one-click purchases, enabling intuitive navigation and prioritizing platform optimization. This infographic highlights the state of e-Commerce and the evolution of m-Commerce, as well as best practices for optimizing 6 critical components of web sites this holiday season.