Consumers are increasing their mobile shopping habits, creating an engagement opportunity for retailers. In fact, 40% of smartphone users redeem coupons on their mobile device, while 29% search for coupons on their device at least once a month. Popular coupons among consumers are daily deals (41%), grocery coupons (39%), online coupon codes (34%), printable coupons (29%) and freebies (24%).
A recent Aislebuyer survey found that any overwhelming majority of mobile coupon users are open to receiving instant offers and would switch brands for added savings, according to this infographic. The infographic highlights recent research on the types of coupons users are accessing on their mobile phones, as well as what persuades "mobile couponers" while making a purchase.