Every day, more consumers are relying on e-Commerce sites to make purchases. To attract the consumers' attention online, e-Tailers must provide new creative ways such as product videos and free trials that drive customer engagement.
Daily deal sites such as Groupon and Living Social utilize short deal windows to intrigue shoppers to make online purchases. Tickmaster.com, for instance, uses a very dramatic "two minute" timer to lock in purchases. This infographic highlights current online retail marketing trends, as well as the pros and cons to each trend.
