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Understanding Mobile Analytics [Infographic]

 

The benefits of mobile technology are becoming more apparent to retailers every day. Following an in-store deployment of mobile technology, a majority of retailers have seen an increase in work productivity and an improved shopping experience for consumers. To date, 75% of retail associates have said they are able to provide a better in-store shopper experience with the use of mobile, and 67% of shoppers cited a better experience in-store with associates and managers using the latest mobile technologies.

SAP predicts that by 2015, the world's mobile worker population will reach 1.3 billion, representing 37.2% of the total workforce.  This infographic provides a close look at mobile analytics and the use of mobile technology in the financial services, healthcare and retail industries, as well as the benefits of mobile analytics for every business.

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