For retailers, their brand reputation and engagement with customers are top priorities. With many communication vehicles to choose from, merchants find that maintaining a relationship through email marketing has been proven to be the most difficult; and one bad move can cause email recipients to unsubscribe. In fact, 77% of U.S. consumers said they have become more guarded about giving out their email addresses over the past year, while 18% said they never open emails from companies. This infographic provides a close look at engagement filtering behaviors for Gmail and Hotmail, and the reasons why subscribers become disengaged with email.
