Social media has become a tried and true method for consumers to share their latest purchases and retail experiences. Sites such as Facebook and Twitter have been leading channels to drive word-of-mouth and boost purchases for brands. The instant connectivity of these sites has made them top outlets for shoppers to learn more about products. In fact, 48% of shoppers say social sharing is “extremely helpful” or “very helpful” when shopping for a product, according to a recent study from Sociable Labs. This infographic will provide in-depth insight into the psychology of social sharing, digital word-of-mouth and more. Research also will spotlight social media’s impact on purchase decisions. For example, 57% of shoppers are more likely to make a purchase from sites that show friends who have purchased there before, according to the study.
