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Cross-Channel Strategies

 
Cross-Channel Strategies offers readers an inside look at the successful cross-channel promotions, campaigns and programs employed by industry leaders. Retailers across industry segments and regions are adopting unique and innovative approaches to reaching today’s cross-channel consumers. Subscribe to the feed and stay in touch with the latest retail happenings.

BeachMint Attracts New Customers With Kiip Mobile Rewards

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JewelMint
Emerging media channels are providing retailers with a variety of new ways to engage consumers and drive sales. Online gaming networks and mobile applications are valuable in that they enable multichannel merchants to connect with prospects who may be unfamiliar with their brand, and incent them to make a purchase.

BeachMint has partnered with gaming and app network Kiip to drive awareness of two of its brands: JewelMint, an online jewelry destination, and StyleMint, the apparel-focused site.

Read more: BeachMint Attracts New Customers With Kiip Mobile Rewards

IDC Retail Insights: Marketing, Supply Chain And Big Data On Radar For 2014

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IDC
Renewed investments in sourcing, marketing and Big Data are among the retail developments forecast for 2014 by IDC Retail Insights. 

In a recent webinar, titled: IDC Retail Insights 2014 Predictions: Worldwide Retail, executives from the research and consulting firm provided their perspectives on long-term industry trends and potential new themes. The goal of the webinar was to help retail leaders capitalize on emerging market opportunities and plan for future growth.

Read more: IDC Retail Insights: Marketing, Supply Chain And Big Data On Radar For 2014

Can Retailers Compete With The Amazon-USPS Partnership?

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Amazon
The product delivery industry took an interesting turn last month when Amazon announced a partnership with the United States Postal Service (USPS) to offer Sunday delivery. The service initially launched in Los Angeles and the New York metropolitan area, and is expected to expand across the U.S. in 2014.

Fast forward to mid-December: It is clear that consumers are benefiting from the new service. But many retailers are left wondering if their shipping strategies can measure up, and how this new venture will impact customer expectations.

Industry experts suggest that retailers are lagging behind Amazon in terms of product distribution planning and execution, and may need to step it up in order to compete.

Read more: Can Retailers Compete With The Amazon-USPS Partnership?

New Balance Improves Product Training To Drive Associate Advocacy

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New_Balance
Retailers and product manufacturers rely on store associates to educate consumers, generate meaningful dialogue — and in the end — sell products. But because consumers have access to a wealth of information via the web and their mobile devices, it is becoming more imperative that associates are knowledgeable of new products and their benefits

Footwear and apparel manufacturer New Balance Athletic Shoe, Inc. relies on store associates across its entire network of retail partners to drive brand awareness and turn shoppers into lifelong customers. The company is empowering retail sales associates by offering training programs and detailed information on products being sold in stores. Using the 3point5.com training platform from Experticity, New Balance is ensuring the flow of information from the brand to store associates is consistent and accurate.

Read more: New Balance Improves Product Training To Drive Associate Advocacy

Is Your Business Ready For The Omnichannel World?

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Shadow_OracleSurveyReport_WP_November_2013_v2Omnichannel strategies have fast become a key priority for most retailers. In a recent survey of 125 retailers and wholesalers, we found that close to 88% of respondents either have a cross-channel strategy in place or are planning on adding one, up from 75% last year. It’s a key element for all retailers moving forward.

Additionally, most survey respondents conduct business both online (87%) and in brick-and-mortar stores (80%), and an increasing number of retailers are adding social media to their business priorities (68%).

The goal for the survey was to uncover how retailers have progressed in their omnichannel strategies, their related technology implementations and where they continue to face challenges.

Read more: Is Your Business Ready For The Omnichannel World?

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