ShopNBC, lifestyle brand in electronic retailing, today announced the launch of new mobile e-commerce capabilities, as well as version two of its ShopNBC iPhone application. Both initiatives are designed to enable new and returning customers to shop and place orders directly from mobile devices.

The all-new ShopNBC mobile platform, developed in partnership with Usablenet, a mobile Web platform for leading brands, is designed to offer on-the-go access to ShopNBC.com from smart mobile phones and devices, including iPhone, iPod Touch, BlackBerry, Palm Pre, and Droid. ShopNBC customers can shop and order from the multichannel electronic retailer's entire selection of more than 10,000 items, discover daily specials, search for products by keyword or item number, and check order and shipping status.

In concert with the new mobile e-commerce enhancements, ShopNBC launched version two of its iPhone application. The new ShopNBC versionis designed to build on the success of the initial ShopNBC iPhone app by offering a more comprehensive, user-friendly interface, which includes key features of ShopNBC.com and the ability to order directly from the iPhone and iPod Touch.