Most retailers are realizing that their cross-channel customers are more profitable than their single-channel customers. Armed with that knowledge, merchants must figure out how to best reach those valuable shoppers.
Results from this new survey will help retailers in every industry segment determine the right steps to cross-channel success in 2013 and beyond. This year’s survey report also will compare results to a similar, exclusive study conducted last year, in 2011. Click here to access last year’s Cross-Channel Checkup study report.
Some key questions include:
How do you measure the profitability of Cross-Channel customers?
How are you promoting your Cross-Channel capabilities to customers?
How has your Cross-Channel strategy improved your business?
Have you synchronized customer information across all channels?
Titled: Completing The Cross-Channel Challenge, the survey also addresses other topics such as: ordering & delivery, pricing, empowering store associates and the integration of all channels.
The quick, 25-question survey should take no more than 10 minutes to complete. All qualified respondents will receive a $5 Starbucks gift card, and will receive a first-look copy of the survey results.