1. Abercrombie & Fitch and Hollister Go Mobile with Digby
(Departments/Retail CRM)

... life,” Decker said. Decker also said the company plans to expand into applications for the iPhone, BlackBerry and various Android devices.  ...

2. Retail CRM Migrating To Mobile Platforms As New Solutions Digitize Card-Based Programs
(Departments/Retail CRM)

... enable retailers to provide personalized offers in a channel preferred by a growing number of shoppers. The most successful digital card program to date is CardStar, which allows iPhone users to ...

3. 5 Hot Concepts From NRF’s Big Show Retailers Can’t Ignore
(Departments/Marketing Metrics)

... Usablenet has reported a 100% increase in retail interest in mobile Web sites in Q4 of 2009 alone, so it won’t be long before you will be left behind. The iPhone has driven over 3 billion application ...

4. Apple To Take Bite Out of POS Space with iPod Touch-Based System?
(Departments/In-Store Insights)

... system to electronically access any of several cash drawers scattered about the store to complete transactions. iPhone purchasing and activation has also reportedly been integrated into the new system, ...

5. Top Stories of 2009
(Departments/Marketing Metrics)

... Spotlight New iPhone Apps Providing Retailers With New Ways To Connect with Consumers Cross-Channel Strategies Social Scorecard: Retailers Stepping Up Networking Efforts Marketing ...

6. Office Max, Crate & Barrel Lead List Of Mobile Commerce Sites Hitting For Holiday Rush
(Departments/Cross-Channel Strategies)

... the Web on their phone and the Web on their computer, so they want to go to the Web site and have a successful experience regardless of what mobile phone they’re using.” Taylor points to the iPhone  ...

7. Solution Spotlight: AisleFinder Helps Consumers Navigate Stores with Interactive Kiosk Map
(Departments/Solutions Spotlight)

... medium-to-large sized shopping/retails stores. You can think of it as Google Maps for the store. The solution provides a Web site and iPhone application designed to help customers find desired items by ...

8. Taking Mobile Marketing Beyond Coupons
(Departments/Marketing Metrics)

...  A number of consumer packaged goods brands have introduced iPhone apps that give consumers direct access to the brand and include recipe ideas, nutrition info and special offers. But the reality ...

9. Mobile Channel Expanding As Macy’s, JC Penney Launch Sales Initiatives
(Departments/Cross-Channel Strategies)

... an iPhone app, JC Penney Weekly Deals, which is designed to offer customers to browse sale items and created shopping lists. “We’ve been very convinced from everything that we’ve read and researched ...

10. Mobile Marketing Strategies Yield Greater ROMI than Traditional Media
(Departments/Cross-Channel Strategies)

... an iPhone application called Best Buy’s Weekly Deals, giving iPhone users access to special offers and discounts. The world’s largest consumer electronics retailer also introduced Best Buy Gamers Club, ...

11. New Study Shows Mobilility Becoming A Differentiator For Customer Interactions
(Departments/Cross-Channel Strategies)

... make instant decisions.” Another trend which has made mobility more of a competitive necessity in all areas of retail is the emergence of consumer devices like the iPhone, which have heightened customer ...

12. New iPhone App Aims To Consolidate Cards And Streamline Loyalty
(Departments/Retail CRM)

In an effort to capitalize on the iPhone’s ability to aggregate and manage information, Cerado, Inc., recently unveiled Scanaroo, an iPhone application designed to consolidate loyalty cards for ease of ...

13. 5 Tips for Adding Mobile to the Mix
(Departments/Marketing Metrics)

... which option will best reach your potential customers. For example, while iPhone Apps have a certain “wow” factor, keep in mind that there are only 20 million iPhones in use, which represents a relatively ...

14. 1-800-Flowers Digs Into Mobile Commerce With Multiple App Storefronts
(Departments/Cross-Channel Strategies)

... and iPhone. Digby is also working on a Google Android edition of the Mobile Gift Center, which will be available to customers this summer. “We saw the opportunity to provide an additional shopping ...

15. Sears & Days Inn Execs Share Dos and Don’ts of Mobile Commerce
(Departments/Cross-Channel Strategies)

... out there. The Android is pulling price points down and cheaper iPhones are starting up. In all our time on mobile, I don’t think we’ve sold on a Motorola Razr. The more smartphones that come out, the ...

16. Sears Exec Shares Insights Into Mobile Strategy, Impact On Purchases At DMA Event
(Departments/Cross-Channel Strategies)

... a lot of people out there with high end phones, like iPhones and Blackberrys,” he said. “The question is how many more people are there out there like this who don’t have these devices? The device adoption ...

17. 6 New Strategies For Mobile Commerce Aim To Drive Sales, Loyalty & Intelligence
(Departments/Cross-Channel Strategies)

... of iPhone applications and mobile-configured Web sites are bringing convenience and usability to consumers on the go. Mobile Internet access, through either traditional browsers or installed applications, ...

18. Victoria’s Secret Mobile Commerce Launch Targets Underlying Revenue Streams
(Departments/Cross-Channel Strategies)

... mobile]. Obviously retailers have to because technically it's different. The iPhone has changed things; [as a result], a consumer believes they should go to Web sites on their phone.” Taylor says a higher ...

19. New iPhone Apps Providing Retailers With New Ways To Connect with Consumers
(Departments/Cross-Channel Strategies)

Dating back to the days of its first release in July 2007—when it sold one million units in just the three days—the Apple iPhone has been a hot commodity.  Now less than two years from its debut, the ...

20. Alternative Sales Models Emerging To Target Changing Shopper Patterns
(Departments/Cross-Channel Strategies)

... It is accessible for free via, wireless web, or java application on almost any mobile device. Slifter was the first to offer iPhone users an application that allows consumers to search and share products ...