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Retail TouchPoints
As new technologies revolutionize the in-store shopping experience, this blog provides insights into the latest deployments and marketing strategies that are impacting purchase decisions at all points.
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Retail CRM
Retail CRM is a new blog covering strategies and best practices in customer service and relationship management. The blog features interviews and insights from the leaders in loyalty and relationship management.
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In-Store Insights
Focused on the deployment of in-store applications like digital signage, technology, and new media, this blog provides insights into the latest implementations that are helping retailers enhance the customer experience in the store.
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Retail Store Ops
Focused on the front lines of retailing, this blog covers the key areas of store execution such as customer service, workforce optimization and store management.
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Metrics Marketing
Focused on ROI, conversion rates and other measures leading retailers are applying to their promotional efforts, this blog offers competitive benchmarks as well as insights into the shifting media mix many companies are tracking.
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Cross-Channel Retail
The top merchants have realized that an integrated approach across channels is now an imperative in today’s competitive landscape. This blog offers the latest research and best practice case studies and solutions being used to manage and measure a cross-channel strategy.
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