E-Book: Staying Connected with Customers

Financial Services for the Next Generation

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Our culture now turns to the Internet as a trusted first source for news, entertainment, communication and information. The Internet has become a single, efficient pipeline to the information that’s most relevant to each of us. And your customers or members are no exception.

Personal banking has evolved over generations, with each incarnation of change leading, gradually, to a regained level of consumer comfort — followed, more quickly, by expectation and demand.

Today, e-banking makes it possible, from anywhere with an Internet connection, to stay connected with your account holders who are using tools like online bill pay and mobile banking to manage their money.

Research firm, Synovate, reports that online banking is not only growing in popularity but at the expense of traditional forms of banking. Among consumers it surveyed, 61.9 percent used online banking in 2009 — up from 60 percent in 2008 — while telephone banking, in-branch banking and ATM banking all fell.

By providing connectivity via emerging channels, financial institutions can better attract and retain the next generation of account holders who now demand these types of services.

What does that mean for financial institutions? Now’s the time to ensure that you don’t get left behind.

Complete the short form to the right for instant access to the this E-Book, “Staying Connected with Customers: Financial Services for the Next Generation.”